For more than 50 years, it’s been easy to convince men to eat more protein. It’s an essential building block for building muscle, something the general population of men is mostly looking for to maintain healthy muscle mass and keeping strong. It’s harder to sell the same idea to women, as the majority of women are afraid to look too “bulky”. Mainstream magazines for women have often focused on manipulating carbohydrates, fats, and calories. In recent years, however, protein has started taking over in the female fitness community as a focal area in attaining the physique most women are looking for.